Does a Woking Business Need a Website, or Are Facebook and Google Enough?
Plenty of Woking businesses do well on recommendations, a Facebook page and a Google listing. Here is when that is all you need, the signs that a website would pay, and the free things to do first either way.
See the £500 website build ↓Does a Woking business need a website?
Not always. If recommendations, a Google Business Profile and a Facebook page keep you as busy as you want to be, a website will not change much, and you can leave it.
A website starts to earn its keep when you want work from people who have never heard of you, across more than one service and more than one place. Whichever way you go, two free jobs come first: claim your Google profile, and make sure your business is listed correctly on Woking.co.
When you can wait
You are fully booked. You work for one or two regular customers. You are about to change what the business does. In any of those cases, keep your Google profile in good order and come back to the question later.
A shop, café or restaurant in the busy Woking town centre is in a different position from a trade that travels to its customers. If people already walk past your door, a complete Google profile may be all you need for now.
When a website starts to pay
You want more enquiries than word of mouth brings in. You cover several places and are only known in one. You offer several services and people only know you for one. You are paying for leads and want to stop. Customers keep asking where they can see your work.
What Google and Facebook already do for you
A Google Business Profile puts you on Google Maps with your opening hours, phone number and reviews. It is free, and it is the first thing to get right for "near me" searches. If you only do one thing, do this, and ask your customers for reviews.
A Facebook page works for people who already know you: showing recent jobs, taking messages and staying in mind. A recommendation in a local group reaches people who live nearby.
Where they stop
Neither gives you a page for each thing you do. Someone in Knaphill or West Byfleet searching for a particular service is shown pages about that service in that place. A profile and a social page cannot be that for every service and every place you cover.
You do not control them either. A page can be restricted or lose reach, and the layout and the rules change without anyone asking you.
They are also less use to AI assistants. Tools such as ChatGPT build local answers from web pages that state plainly what a business does and where, alongside review ratings. A business with reviews and a clear website gives them more to work with than one with a social page alone. Our guide on getting a Woking business recommended by ChatGPT covers this.
Do these first, whatever you decide
Claim and complete your Google Business Profile. Then look for your business in the Woking.co directory and check the details, or add it if it is missing. A basic listing is free. Both give search engines and AI assistants accurate details about you at no cost.
If the answer is yes
Read how websites are priced before you ask anyone for a quote, and website design for tradesmen in Woking if you run a trade. Woking.co has no ranking of web designers, so ask two or three firms for written quotes. Our publisher also builds websites for £500 one-off.
Quick answers
Can I run a Woking business on a Facebook page alone? Sometimes. If recommendations and Facebook keep you as busy as you want, it can be enough. A website helps when you want enquiries from people who do not already know you.
Is a Google listing all I need? For many small local businesses it is the most important thing to have, and it is free. It will not give you a page for each service and each place you cover, which is what a website adds.
How do I know it is time for a website? When you want more enquiries than word of mouth brings, when you cover several places or services, or when you want to rely less on paid leads.
What should I sort out before paying for a website? Claim and complete your Google Business Profile, ask customers for reviews, and check your free listing on Woking.co.
Does having a website help with ChatGPT? It can. AI assistants build local answers from web pages that state what a business does and where, together with review ratings. Nobody can guarantee a recommendation.
Who builds websites in Woking? Dean Keating, the publisher of Woking.co, builds websites for £500 one-off. He is based in Horndean, Hampshire, and works with Woking businesses remotely.
About this guide
Woking.co is published by Dean Keating, whose business builds websites, so we have an interest in the answer being yes. We have tried to say plainly when it is no.
Share this article