Paying for Facebook Leads and Letting Them Go Cold: AI Follow-Up in Woking

The leak

You pay for the click, the form and the name. The lead lands in an inbox. Someone replies the next afternoon, or not at all. By then the person has forgotten the ad.

This is common, and it is fixable.

An example

A home-improvement firm runs Facebook ads aimed at homeowners across the postcodes GU21, GU22 and KT14, which the area pages for the town centre, Horsell, Old Woking and West Byfleet cover. Leads arrive over a weekend. The owner is on a job. Each lead has typed the same few things: name, number, what they want done.

Without follow-up, the owner calls back on Monday night and finds that some no longer answer.

What follow-up does

1. Replies at once by message or email, naming what they asked about.
2. Asks one useful question. Not a form; a conversation.
3. Offers a time for a call or visit.
4. Nudges if there is no reply, a limited number of times.
5. Records each lead's status so you can see who is live.
6. Stops when they book, or say no.

Why speed matters

A person who has just filled in a form is thinking about the job. The same person a day later is thinking about something else. Reply while they are still interested.

The tracking side

If you pay for ads, you will want to know which leads became jobs. A follow-up system that records outcomes gives you that. Dean Keating's website says he has driven more than a million orders through Meta ads, which is his own claim and one we have not checked.

Who builds it

Dean Keating builds AI agents for exactly this kind of follow-up. His website lists replying to enquiries within minutes, day or night, and following up every lead until they book or say no. He installs them in your tools, trains your team and supports it, starting with a free call.

He is based in Horndean, Hampshire, so it is remote. His site says he can visit businesses in Hampshire or nearby. No price is published.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Woking.co. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Woking.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, not in Woking, and works with Woking and Surrey businesses remotely. If you want someone in the room, say so on the first call and look at Woking-based providers too. This guide recommends our own service, so compare it with other providers before you decide.